A self-help primer for merchants fighting card fraud on the front lines Criminals are always looking for the weakest link. The unlocked door. The sleeping security guard. The unsuspecting target of an email phishing scam. Illustration of man in mask reaching through computer and man with shield and sword fighting credit card fraud on the front lines The good news is that advances in credit card security technology have dramatically reduced fraudulent credit card use in-store. The widespread adoption of EMV chip systems save merchants and consumers billions from counterfeits and unauthorized card use. Reinforcing this new wave of security infrastructure, credit card processors and financial institutions continuously monitor merchant accounts to detect signs of fraud, stopping them before they occur. But technology is only one part of the puzzle. Human error at the point of sale continues to be a thorn in the side of merchants. “Card-present” in-store credit card f...